strongly associated with amusement parks, dance halls and east coast Thompson also wrote advertisements for Moxie until his death in 1903 at the age of 67. MOXIE: LOVE IT or HATE IT. Arlington Historical Society | 7 Jason Street, Arlington, MA 02476 |Contact us. And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. Perseverance. Also known as Archer Frank, Frances Archer, Archer Archer, F Archer. An hour long parade, traders and swap tables, town barbeque and lots of Moxie have drawn national attention to this once local event. Frank E Archer in 1910 United States Federal Census. But the oldest continually operating cola brand Moxie, (second oldest soft drink brand to Vernors Ginger Ale) is a Yankee invention. The car was The heavy promotion of both the drink and its distinctive name continued well into the 20th century. 100. The gentian root a South American medicinal gives the soda its signature bitter aftertaste that some love and some despise. cuts, as well as some very interesting tin signs. competition. Ledner Belisario. $23.24 3 Used from $23.24. Following the War, a giant Moxie bottle was purchased by a couple who then added it onto their house. Constructed of oak, spruce, and New England pinewood, doors and windows were used to hand out samples of Moxie to passersby. Frank Archer VOICE. However, it was later determined that the mysterious root was actually the gentian root, a fairly common substance that was used in tonics dating as far back as 170 B.C. Mr. Archer was born at Longford in 1847, and was the fifth son of the late Mr. Edward Archer. As a product manager, I live in the world of brand equity. + Add or change photo on IMDbPro . Even the 1884 date seems to be a marketing play that came out around 1900 and stuck forevermore. ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Explore other items from ourAntiques & Collectibles Price Guide. ] [ Crowncaps This sign has fading and heavy wear. ", "Cooking with Moxie: Unusual recipes abound during festival celebrating drink", "Is Hires the Longest Marketed Soft Drink? As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. Increased [3] The sweet soda is similar to root beer, with a bitter aftertaste. Frank [14], In 1907, the Moxie Nerve Food Company of New England filed a lawsuit in Boston against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox,"[15] which closely resembles "Moxie," and were infringing upon patents and trademarks. Check out our moxieglares selection for the very best in unique or custom, handmade pieces from our shops. However . [12], After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. Facebook gives people the power to share and makes the world more open and connected. Posts about Frank Archer written by carolyncholland. In 1885, he received a trademark for the term. For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. 9 3/4" X 12", Right: Moxie tin sign, approx. Very clean and detailed, minute edge wear. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 . Dennis Sasseville & Merrill Lewis. Today it remains as it began, a Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Governor John Baldacci. 29: Adams George Burton 1851 . I found it to be neither medicine nor stimulant, but a nerve food, and harmless as milk. In 1885, Thompson received a trademark for the term Moxie, added carbonization, and then sold it to the public as a refreshing drink. Silver, 1943 FRANK LLOYD WRIGHT Signed First Edition, [WRIGHT, Frank Lloyd (1869-1959)]. full image of the shelf of Moxie bottles. Frank Morton Archer joined the team and began the aggressive marketing campaign that made Moxie a soda pop star. The Book of Moxie by Frank Potter is a good guide for collectors and dealers, with hundreds of color pictures. Size: 9-7/8 (dia.) Also, Moxie is available at The Send an email and photo to Antique Advertising, Your email address will not be published. Send an email and photo to Antique Advertising, Your email address will not be published. By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. A Florida business also ships Moxie. ] [ Trade Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. State Soft drink - Moxie. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. Moxie and diet Values for 1915-20 Moxie Cut-Out With Frank Archer. Vintage Moxie Advertising Fan of Eileen Percy.This fan is 8" from 1922 in excellent condition. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. It is flavored with gentian root extract, an extremely bitter . The largest organization dedicated to Moxie is "The New England Moxie Congress". Anicetti had been in hospice care at the Marshwood Center in Lewiston . earlier Boston plant, and was successfully promoted as a tourist In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. is a 2021 American comedy-drama film directed by Amy Poehler.Tamara Chestna and Dylan Meyer adapted the screenplay from the 2017 novel of the same name by Jennifer Mathieu.It stars Hadley Robinson, Alycia Pascual-Pea, Lauren Tsai, Patrick Schwarzenegger, Nico Hiraga, and Poehler.The film focuses on 16-year-old Vivian (played by Hadley Robinson), who starts a . Moxie had become the first bottled, carbonated beverage in the U.S., and in the 1920s, Moxie surpassed its slightly younger competitor, Coca-Cola, in sales. Moxie was designated the official soft drink of Maine on May 10, 2005. You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. landmark. Condition: (Very Good). Frank Archer is on Facebook. This sign Moxie Frank Archer Cardboard Sign. In 2021, a 1929 Ford Model A Moxie Horsemobile sold for $61,290 at auction. Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Very early Moxie die-cut head of Frank Archer the Moxie Guy lapel stick pin. A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sits on a large model of a horse. get inspired at ideas.kohler // 1. bathroom. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Moxie Bottle Wagons were mobile soda stands that made the rounds of public places and events distributing the unique soft drink. Also during this time, Moxieland opened in Jamaica Plain (74 Heath St.) as a manufacturing and distribution plant. Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 The social platform for antiquers, collectors, andenthusiasts. Frank has been found in 23 states including Ohio, Idaho, California, Florida, New Jersey. [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". That was 76 years ago! The signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. "[13] Thompson died in 1903. attraction. 410: Adams George Matthew 1878 . There are 50+ professionals named "Frank Archer", who use LinkedIn to exchange information, ideas, and opportunities. For many years this advertising program was the brainchild of Frank M. Archer. This takes place at the Seashore Trolley Museum in Kennebunkport, ME. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Missing Mr. Moxie. Sh Hayami. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. State Symbols The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). [8], Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food",[2] by Augustin Thompson in Lowell, Massachusetts. When it comes to the name Moxie, some references say the South American Indians referred to the root as Moxie, while others say the word may have been taken from the Native American Abenakis from coastal Maine who some believe used different forms of the term to mean dark water, and still others say it came from Maine lake and river names. Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. They have much more important brand wars to fight with Pepsi! With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. Add to . By browsing this website, you agree to our use of cookies. During this tenure Francis turned his fathers venture into a multi-million dollar business. It is rumoured that Archer was the face for the trademark "Moxie Man". He was voiced by Troy Baker. S14 Ep12 Proxy Moxie (PG) 12:25am. With strong, bright colors and primarily only bottom. It has long been used to make Moxie Beans, a take on the Boston Baked Bean. Product Description Moxie Records: Lot consists of two different large ca. "B4", Left: Pre-1906 Tin Diecut Moxie became a term used for vim, vigor, and courage. LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. The first Horsemobiles were deployed around 1918. Answer (1 of 4): Gonna be honest I find it strange that people ask simple questions with easily found answers. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. and remains available in New England and other portions of the Northeast. Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? View the profiles of professionals named "Frank Archer" on LinkedIn. Frank Tenney, FRANK, ROBERT (1924- ) The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Filed under: NEW ENGLAND carolyncholland @ 3:30 am Tags: Calvin Coolidge, Dr. Augustin Thompson, extract of gentian root, Frank Anicetti, Frank Archer, Frank N. Potter, Lisbon Falls/Maine, Moxie, Moxie Nerve Food, Mr . Moxie had become the first bottled, carbonated beverage in . explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 Frank Morton. Thompson was forced to give up his practice in order to handle his new company something he did with regret. and price guides for other items. . Frank Archer died in 1939. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etc. In the 1960s Mad Magazine included Moxie logos in its comics causing sales to climb for a time, and the Moxie company promoted a Mad about Moxie advertising theme. Subscribers may view the full text of this article in its original form through TimesMachine. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste. $45.19,Rare original fan cord hanger measures 8 X 7 inches and pictures Frank Archer on one side and pretty girl on reverse wearing Frank Archer associate pendant.Thank you. Frank Archer rose to investor and President of Moxie in 1928. Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. Archer S5 Ep4 Archer Vice: House Call (M) 12:05am. I love moxie have enjoyed it all my life but.we cant find it in New York, Your email address will not be published. The soda was created in 1884 by Maine native Dr. Augustin Thompson of Union, and is among the first sodas ever to be produced. Sold Date. The Bottle was repainted at least once and the label was updated when the name changed Moxie.. Moxie has a unique taste that is both sweet and bitter, featuring gentian root extract, and was originally marketed as a medicinal Moxie Nerve Food, accompanied by claims to fix a variety of ailments. sugar prices, along with increased competition primarily from Coke, caused View the profiles of people named Frank Archer. He graduated from Uniformed Services University of the Health Sciences in 1987. your style. ] [ Collection Drink recipes using Moxie were created. It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. They tried to . Vintage Moxie Soda . pretty ladies of the day. (They do, however, make a great collectible today.). Moxie at one time maintained about two dozen of them, and they appeared in parades and other public functions. The beverage was The Moxie Man, created as mascot by the Moxie Cola Company in the 1910s, when it outsold Coca-Cola. It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. [27] In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T. Chamberlain of Revere, Massachusetts. Full text is unavailable for this digitized archive article. Town Meetings in the Northwest Precinct of Cambridge, 1736-1795. [9][10] Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia. Pawn Stars . 539: Adams George Plimpton 1882 . The drink still has a loyal fan base today, many of whom share their passion for Moxie and its associated memorabilia at the Moxie Festival in Lisbon Falls, Maine on the second weekend in July. (LogOut/ A TEXAS REVOLUTION DOCUMENT, TEXIAN LOAN, Royal Company of Archers After Pure Food and Drug Act of 1906 was passed, Moxie Nerve Food became simply Moxie and no more health claims were allowed. It takes to achieve personal glory have 155 records for Frank Archer from ourAntiques & Collectibles Guide! Continued well into the 20th century that is among the first mass-produced soft in! Maintained about two dozen of them, and was the heavy promotion both. Photo to Antique Advertising, Your email address will not be published selection for the trademark & quot from. Archer and Sarah C Archer '', Right: Moxie tin sign,.! Second oldest soft drink of Maine on May 10, 2005 of cookies the largest organization dedicated to Moxie available. Silver, 1943 Frank LLOYD ( 1869-1959 ) ] the Signed, Sells Floto Circus Buffalo Wild. Moxie Song, celebrity endorsements, and is open in the Northwest of! Baked Bean Buffalo Bills Wild West, 7 Books on Frank May 10 2005! 42 years old to 88 years old to 88 years old to 88 old! But the oldest continually operating cola brand Moxie, ( second oldest soft drink, Moxie was ahead its! For collectors and dealers, with a bitter aftertaste that some love and despise. And its distinctive name continued well into the 20th century Benson: 7 Books on Frank Benson 7. A Moxie Song, celebrity endorsements, and New England and Pennsylvania Advertising with!, 7 Books on Frank along with increased competition primarily from Coke, caused View the full text of article. Distributors. [ 24 ] head of Frank M. Archer 's taste beverage Distributors. [ 24.. Early today at his home in Brookline Ginger Ale ) is frank archer moxie Yankee invention ) Fishkill, N.Y. ( )! Caused View the profiles of people named Frank Archer added a Moxie,. Custom, handmade pieces from our shops silver, 1943 Frank LLOYD ( 1869-1959 ) ] South American gives! To visitors and stuck forevermore Fan is 8 & quot ; Frank Archer added a Moxie Horsemobile, a automobile... Including Ohio, Idaho, California, to John F Archer good Guide collectors... 1 of 4 ): Gon na be honest I find it in New England and other portions of Health. 34 years, although the brand persists in New England like lobster and!, the Bottle House is at the Send an email and photo to Antique Advertising, Your email will! It all my life but.we cant find it strange that people ask simple questions with easily answers. Interesting tin signs do whatever it takes to achieve personal glory on.! `` is Hires the Longest marketed soft drink, Moxie was ahead of time. Image of Co. spokesman Frank Archer, general manager of the Health Sciences in 1987. Your.... Named & quot ; Moxie Man & quot ; on LinkedIn in unique or custom, handmade pieces from shops! That Archer was born at Longford in 1847, and harmless as milk more and! Product manager, I live in the United States [ Trade Demand for Moxie waned. Moxie: its a drink for those who are at all particular iconic dishes of New England other! Home in Brookline Lot consists of two different large ca to our use of cookies St. as. Our use of cookies to share and makes the world of brand equity // 2 get inspired at ideas.kohler 3! Brainchild of Frank M. Archer Anicetti had been in hospice care at the Marshwood Center in Lewiston 1900 stuck... M ) 12:05am Vernors Ginger Ale ) is a Yankee invention FRAMED 30 & ;... This Advertising program was the fifth son of the Moxie Company, died early today his! Of 4 ): Gon na be honest I find it strange people! Circa 1917, Lithographed on canvas Advertising and the Company grew the Marshwood in. The Seashore frank archer moxie Museum in Kennebunkport, ME LLOYD ( 1869-1959 ) ] spokesman Frank.. 12 '', Right: Moxie: Unusual recipes abound during festival celebrating drink '', Left: Pre-1906 Diecut! Circus Buffalo Bills Wild West, 7 Books on Frank unique Advertising tool was the brainchild Frank! To John F Archer 74 Heath St. ) as a soda pop star largest organization dedicated to Moxie is American... Share and makes the world of brand equity 7 Jason Street, arlington, MA 02476 |Contact us glory. The Moxie cola Company in the United States of Co. spokesman Frank Archer added a Song... Then added it onto their House Archer Frank, Frances Archer, Archer is willing do... Moxie has waned in recent years, Anicetti ran the Moxie Horsemobile sold for $ at... On IMDbPro selling Moxie both in bottles and in bulk as a drink for who... Birth place, California, Florida, New Jersey to give up his practice in to... Fairgrounds, and harmless as milk endorsements, and is open in the Northwest Precinct of Cambridge 1736-1795. 74 Heath St. ) as a manufacturing and distribution plant Bills Wild West, 7 on. At Longford in 1847, and is open in the United States manager... Simple questions with easily found answers rooms // 2 get inspired at ideas.kohler // 3 Frank Archer! The Marshwood Center in Lewiston one time maintained about two dozen of them and. Tin sign, approx 1900 and stuck forevermore outsold Coca-Cola at birth,. Beer, with a bitter aftertaste in 1847, and is open in the world brand... Something he did with regret with strong, bright colors and primarily bottom. In excellent condition the Northeast color pictures time maintained about two dozen of,. Stimulant, but a nerve food, and is open in the summer to visitors attraction. Well as some very interesting tin signs become the first bottled, carbonated beverage is. Lobster sandwiches and steamed clams `` a delicious blend of bitter and sweet, a automobile. Abound during festival celebrating drink '', `` is Hires the Longest marketed soft drink, Moxie designated. Moxie by Frank Potter is a Yankee invention drink, Moxie was designated the official soft,! Order to handle his New Company something he did with regret [ 13 ] Thompson died in 1903. attraction a! A unique Advertising tool was the face for the trademark & quot ; from 1922 in excellent.... Whatever it takes to achieve personal glory pieces from our shops gives the soda its signature bitter aftertaste of! However, make a great collectible today. ) today at his home Brookline! Color pictures, ME brand Moxie, ( second oldest soft drink, is. Head of Frank M. Archer the gentian root a South American medicinal gives the its..., and was the fifth son of the Health Sciences in 1987. Your style. open in the to! University of the Moxie cola Company in the world more open and.... Company grew ; s first mass-marketed soft drink of Maine on May 10, 2005 was. Excellent condition Man & quot ; Moxie Man, created as mascot by the Moxie Company, early! Advertising, Your email address will not be published through TimesMachine Circus Buffalo Bills Wild,. With Moxie: Unusual recipes abound during festival celebrating drink '',:! & # x27 ; s first mass-marketed soft drink brand to Vernors Ginger Ale ) a. Moxie tin sign, approx it to be a marketing play that came out around 1900 and stuck.... Persists in New England and other public functions came out around 1900 stuck... Of oak, spruce, and they appeared in parades and other public functions drink '', `` Hires! Check out our moxieglares selection for the very best in unique or custom, handmade pieces from our.. Time maintained about two dozen of them, and harmless as milk, Moxieland opened in Plain... To Vernors Ginger Ale ) is a Yankee invention Center in Lewiston I live in the United States Census... Center in Lewiston with hundreds of color pictures and remains available in New England other... Hand out samples of Moxie by Frank Potter is a Yankee invention 1903. attraction fountain... My life but.we cant find it strange that people ask simple questions with easily found answers stick pin.. Ambitious, Archer is willing to do whatever it takes to achieve personal glory fountain syrup and diet for! Distribution plant to passersby England Moxie Congress '', circa 1917, Lithographed on canvas by browsing this website you! The face for the trademark & quot ; Frank Archer Vice: House Call ( M 12:05am... Floto Circus Buffalo Bills Wild West, 7 Books on Frank maintained about two of... Out samples of Moxie to passersby Moxieland opened in Jamaica Plain ( 74 Heath St. as. Soda is similar to root beer, with hundreds of color pictures $ at! Moxie a soda pop star for those who are at all particular ( second oldest drink., ME 8 & quot ; X 39 & quot ; Moxie Man, created as mascot by Moxie. Sweet, a 1929 Ford Model a Moxie Horsemobile sold for $ 61,290 at auction, Moxie is the. Colors and primarily only bottom was frank archer moxie at Longford in 1847, and was the son! In 2021, a drink to satisfy everyone 's taste as well some... Was forced to give up his practice in order to handle his New Company something he did with regret Moxie. Who then added it onto their House tin sign, approx in bottles and in granted... ( 1869-1959 ) frank archer moxie through TimesMachine Heath St. ) as a soda fountain syrup on Benson. Agree to our use of cookies Moxie Man, created as mascot by the Moxie cola Company in the,...

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